Simply checking which broker is lead underwriter before you apply changes your chances.
The reason is arithmetic. The lead underwriter takes by far the largest block of shares, and a broker holding more shares produces more winners.
So the basic strategy is to hold accounts at the firms that most often end up leading.
A company going public cannot sell its own shares. Brokers take them on and distribute them to investors. Those brokers are the underwriting syndicate, and a single listing normally involves several of them.
The lead underwriter is the one coordinating the rest. Beyond distributing shares, it guides the company through preparing to list, runs the book building that sets the offer price, decides how the shares are split among the other underwriters, and manages supply after listing through mechanisms like over-allotment.
Because it handles the listing end to end, its own allocation is far larger than anyone else's. It varies by deal, but something like 70 to 80 per cent of the total typically sits with the lead.
Imagine a listing where 100,000 shares go to individual investors. The lead might hold 80,000, with the remaining 20,000 split among six other underwriters.
Apply through one of those six and you are competing for roughly 3,000 shares. Apply through the lead and you are competing for 80,000. The same effort, a very different pool.
In practice the lead varies from listing to listing. Someone who habitually applies through one broker is leaving a much larger pool untouched whenever a different firm is leading.
Leading a listing means supporting a company through years of preparation, which is why the large full-service houses dominate. Nomura ranks at the top domestically and requires no deposit for online applications. SMBC Nikko is involved in a very large number of listings. Daiwa covers major deals broadly. Mizuho ranks highly and also requires no deposit online. Mitsubishi UFJ Morgan Stanley leads large listings.
But mid-sized and regional firms lead listings too — Marusan Securities, for example, led ChatPlus among the listings tracked here. On those listings, someone holding only large-broker accounts cannot even apply.
For a beginner, starting with the large firms that require no deposit — Nomura and Mizuho — is the practical way to reach lead-underwritten listings without leaving money idle.
When a listing interests you, check who is leading it before deciding where to apply from.
Nothing here is investment advice. Shares can and do open below their offer price.
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