犬猫生活
TSE Growth ・ Ticker 556A ・ Listed
Offer price
2,990 yen
First traded price
3,500 yen
Selling 100 shares at the first traded price would have produced a gain of 51,000 yen, before fees and tax. 100 shares is the minimum trading unit in Japan.
Compared with the first traded price of 3,500 yen.
You can only enter this lottery through a broker underwriting it. The lead underwriter is SBI Securities, which receives the largest allocation.
Broker pages are in Japanese. A comparison in English is on the brokers page.
A pet products company that sells its own additive-free dog and cat food brand directly to consumers, mainly as a subscription on its own online store.
Its core is direct-to-consumer sales: it sells dog food, cat food and supplements under its own 犬猫生活 (Inuneko Seikatsu) brand through its own online store, which accounted for about 91% of revenue in the year to April 2025. About 95% of orders are recurring subscription deliveries, and it had roughly 56,000 subscription members at the end of April 2025. It also runs veterinary clinics and a grooming salon, which give it face-to-face contact with owners and help spread awareness of the brand.
In the year to April 2026, heavy advertising to win new customers and the start of veterinary clinic operations through M&A lifted revenue to about 4.5 billion yen, up 54.9%, and operating profit to about 600 million yen, up 550.6%. For the year to April 2027 the company plans revenue of about 5.7 billion yen, up 26.5%, and operating profit of about 700 million yen, up 19.3%. It puts its own share of the domestic pet food market at under 1% as of 2025 and treats that as its room to grow. The money raised at listing is earmarked for advertising to build brand awareness and win new customers.
Read about this company in Japanese →Figures are taken from the offering documents and public sources, and are checked against two independent sources before publication. Nothing here is investment advice. Shares can and do open below their offer price.
