HIT

ヒット

TSE Growth ・ Ticker 378A ・ Listed

Updated Jul 10, 2025

Result on listing day

+44.4%

Offer price

1,500 yen

First traded price

2,166 yen

Selling 100 shares at the first traded price would have produced a gain of 66,600 yen, before fees and tax. 100 shares is the minimum trading unit in Japan.

Application period (book building): 2025-06-19 — 2025-06-25
Lottery result: 2025-06-26
Listing date: 2025-07-04
Cash needed to apply for one lot (100 shares): about 150,000 yen
Offering size (at the offer price): 2.8 billion yen ・ 1,863,000 shares
Market capitalisation at listing: 9.3 billion yen
Lock-up: Not translated — this is the wording from the Japanese offering documents, kept verbatim so it matches what your broker shows: 上位株主のほぼ全てに180日間
Company website: https://www.hit-ad.co.jp/

Closing prices after listing

Compared with the first traded price of 2,166 yen.

2025-07-042,666 yen+23.1%

2025-07-072,390 yen+10.3%

2025-07-082,302 yen+6.3%

2025-07-092,500 yen+15.4%

2025-07-102,365 yen+9.2%

Brokers you can apply through

You can only enter this lottery through a broker underwriting it. The lead underwriter is SBI Securities, which receives the largest allocation.

SBI証券みずほ証券松井証券マネックス証券岡三証券東洋証券

Broker pages are in Japanese. A comparison in English is on the brokers page.

What stands out

Owns large digital signage in high-traffic spots including Shibuya, Omotesando, Ikebukuro and Dotonbori
Revenue and profit for the year to June 2026 were both records, and it forecasts higher revenue and profit again for the year to June 2027
Has started developing its own sites in ASEAN through its Singapore subsidiary

What could go wrong

Profit is growing more slowly than revenue. Operating profit for the year to June 2026 rose only 3.4%, and in the April-June quarter alone it fell from a year earlier
Earnings depend on how much advertisers are willing to spend, and the sites are concentrated in a few urban areas
Building and renewing large sites takes continuous investment. In the year to June 2026, investing cash outflow of 1.74 billion yen exceeded operating cash inflow of 1.22 billion yen

About the company

Owns large outdoor billboards and digital signage in places such as Shibuya and Dotonbori in Osaka, and handles everything from planning and production to display.

How it makes money

It owns large billboards and digital signage (DOOH) in busy shopping districts and along expressways, and earns its money by selling that advertising space to advertisers and ad agencies. Its best-known sites include Shibuhachi Hit Vision in Shibuya, OMOSAN Synchro in Omotesando and Tsutaya Ebisubashi Hit Vision in Dotonbori, Osaka. Alongside selling space it also produces the video and graphics shown on the boards, and proposes campaigns that tie the boards to social media. Its customers include advertising agencies such as Dentsu and Hakuhodo DY Media Partners, together with major car, drink and game advertisers.

Where growth is meant to come from

Revenue for the year to June 2026 was 5.16 billion yen, up 16.7%, and net profit was 984 million yen — both the highest the company has recorded. For the year to June 2027 it forecasts revenue of 5.90 billion yen, up 14.4%, and net profit of 1.0 billion yen. It keeps adding sites. A new board in Shibuya Dogenzaka is due to start showing advertising in October 2026, and its Singapore subsidiary took an exclusive licence on a large digital screen at a local shopping centre, running it as its own site from September 2026 — its first large site in ASEAN.

Read about this company in Japanese →

Figures are taken from the offering documents and public sources, and are checked against two independent sources before publication. Nothing here is investment advice. Shares can and do open below their offer price.