KIDS STAR

キッズスター

TSE Growth ・ Ticker 248A ・ Listed

Updated Oct 4, 2026

Result on listing day

-13.7%

Offer price

2,560 yen

First traded price

2,210 yen

Selling 100 shares at the first traded price would have produced a loss of 35,000 yen, before fees and tax. 100 shares is the minimum trading unit in Japan.

Application period (book building): 2024-09-09 — 2024-09-13
Lottery result: To be announced
Listing date: 2024-09-26
Cash needed to apply for one lot (100 shares): about 256,000 yen
Offering size (at the offer price): 2 billion yen ・ 800,000 shares
Market capitalisation at listing: 6.4 billion yen
Lock-up: Not translated — this is the wording from the Japanese offering documents, kept verbatim so it matches what your broker shows: 親会社くふうカンパニーおよび穐田誉輝氏に90日間(穐田氏は公開価格の1.5倍=3,840円で解除条項あり)、代表取締役らに180日間
Company website: https://www.kidsstar.co.jp/

Brokers you can apply through

You can only enter this lottery through a broker underwriting it. The lead underwriter is 岡三証券, which receives the largest allocation.

岡三証券SMBC日興証券松井証券 SBI証券楽天証券岩井コスモ証券野村證券丸三証券極東証券岡三オンライン (no longer offers IPOs)

Broker pages are in Japanese. A comparison in English is on the brokers page.

What stands out

Had 96 company pavilions at the end of the year to December 2025, and the app has passed 8 million cumulative downloads
In the year to December 2025 consolidated revenue was 1.16 billion yen and operating profit 0.25 billion yen, with non-consolidated revenue up 27.3% year on year
Has expanded into Gokko Land EXPO events in shopping centres and the overseas version Gokko World

What could go wrong

For the year to December 2026 the company forecasts roughly flat revenue and a 54.8% fall in net profit
In the year to December 2025 the number of pavilions fell short of plan, and new downloads and play counts were below the company's expectations
Because revenue builds up from recurring pavilion fees, slower growth in pavilions tends to weigh on results in later years too, as the company itself explains

About the company

Develops and runs Gokko Land, an app in which children experience society by playing at running shops and doing jobs.

How it makes money

Companies open pavilions in Gokko Land that recreate their own shops and jobs, and the fees for these pavilions are its main source of income. At the end of the year to December 2025 there were 96 pavilions, and the app had passed 8 million cumulative downloads. It also runs Gokko Land EXPO, events in shopping centres where children can experience the world of the app (held at 30 locations, 63 times in total, in the year to December 2025), and helps plan and develop digital content for families. Its overseas version, Gokko World, has passed 2 million cumulative downloads in Vietnam, and versions in Indonesian, Thai and English were released in December 2025. For reporting purposes it has a single internet media segment.

Where growth is meant to come from

The company describes the year to December 2026 as a year for laying foundations, in which it will improve the Gokko Land app, strengthen its sales team, expand Gokko Land EXPO and invest in three countries: Vietnam, Indonesia and Thailand. It forecasts revenue of 1.18 billion yen (up 1.6%) and net profit of 71 million yen (down 54.8%), a fall in profit.

Read about this company in Japanese →

Figures are taken from the offering documents and public sources, and are checked against two independent sources before publication. Nothing here is investment advice. Shares can and do open below their offer price.