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LOIVE

TSE Growth ・ Ticker 352A ・ Listed

Updated

Result on listing day

+2.4%

Offer price

1,250 yen

First traded price

1,280 yen

Selling 100 shares at the first traded price would have produced a gain of 3,000 yen, before fees and tax. 100 shares is the minimum trading unit in Japan.

Application period (book building)
2025-04-09 — 2025-04-15
Lottery result
2025-04-16
Listing date
2025-04-24
Cash needed to apply for one lot (100 shares)
about 125,000 yen
Offering size (at the offer price)
3.4 billion yen ・ 2,735,800 shares
Market capitalisation at listing
16 billion yen
Lock-up
Not translated — this is the wording from the Japanese offering documents, kept verbatim so it matches what your broker shows: 上位株主に180日間(一部は公開価格の1.5倍で解除)
Company website
https://loive.co.jp/

Brokers you can apply through

You can only enter this lottery through a broker underwriting it. The joint lead underwriters are Daiwa Securities, SBI Securities, which receive the largest allocations.

Broker pages are in Japanese. A comparison in English is on the brokers page.

What stands out

  • Every studio is company-operated and instructors are full-time employees, with 89,000 members at the end of June 2026
  • Revenue grew from 6.22 billion yen in the year to March 2024 to 11.42 billion yen in the year to March 2026
  • Opening a studio costs only about 35 to 45 million yen including deposits, a format that makes it easy to add locations

What could go wrong

  • For the year to March 2027 the company forecasts net profit down 88.1% as opening and advertising costs rise, with a net loss forecast for the first half
  • Competitors are also opening Pilates studios and advertising heavily, so tougher competition can push up the cost of winning members
  • New studios are partly funded by bank borrowing, and the equity ratio was 25.6% at the end of March 2026

About the company

A boutique fitness company that directly runs women's hot yoga studios (loIve) and machine Pilates studios (pilates K) across Japan.

How it makes money

Its studios are small and run group lessons in which one instructor teaches 20 to 30 members at a time, and every studio is company-operated. Most revenue comes from monthly membership fees. In the year to March 2026, fees made up 91.9% of revenue of 11.42 billion yen and sales of products such as its own-brand drinks and protein 7.6%. By brand, pilates K accounted for 57.8% and has overtaken the loIve hot yoga studios (39.5%) as the main business.

Where growth is meant to come from

Under what it calls an oligopoly strategy, the company is moving quickly to build out its network in the growing machine Pilates market, and its studio count rose from 150 at the end of March 2025 to 251 at the end of August 2026. It plans 71 new studios, mainly pilates K, in the year to March 2027, and treats that year as an investment phase for profit growth from the year to March 2028 onward. For the year to March 2027 it forecasts revenue up 27.6% but, with heavy opening and advertising costs, net profit down 88.1% to 40 million yen.

Read about this company in Japanese →

Figures are taken from the offering documents and public sources, and are checked against two independent sources before publication. Nothing here is investment advice. Shares can and do open below their offer price.