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クラシル

TSE Growth ・ Ticker 299A ・ Listed

Updated

Result on listing day

-16.6%

Offer price

1,200 yen

First traded price

1,001 yen

Selling 100 shares at the first traded price would have produced a loss of 19,900 yen, before fees and tax. 100 shares is the minimum trading unit in Japan.

Application period (book building)
2024-12-05 — 2024-12-10
Lottery result
To be announced
Listing date
2024-12-19
Cash needed to apply for one lot (100 shares)
about 120,000 yen
Offering size (at the offer price)
17 billion yen ・ 14,519,600 shares
Market capitalisation at listing
50 billion yen
Lock-up
Not translated — this is the wording from the Japanese offering documents, kept verbatim so it matches what your broker shows: LINEヤフー・代表取締役および一部VCに360日間、その他の既存株主に180日間
Company website
https://kurashiru.co.jp/

Brokers you can apply through

You can only enter this lottery through a broker underwriting it. The joint lead underwriters are Mitsubishi UFJ Morgan Stanley Securities, Daiwa Securities, which receive the largest allocations.

三菱UFJモルガン・スタンレー証券大和証券みずほ証券野村證券SBI証券楽天証券松井証券マネックス証券東洋証券丸三証券極東証券水戸証券あかつき証券DMM.com証券大和コネクト証券

Broker pages are in Japanese. A comparison in English is on the brokers page.

What stands out

  • Revenue of 17.0 billion yen (up 29.8%) and net profit of 2.46 billion yen for the year to March 2026, with revenue and profit still rising since listing
  • 3.16 million monthly active users across its Rechalle-related services (fourth quarter of the year to March 2026)
  • Changed its name from dely to Kurashiru on October 1, 2025

What could go wrong

  • Most revenue comes from advertising and promotion spending, so it depends on advertisers' budgets
  • The forecast for the year to March 2027 shows higher revenue but almost flat net profit (up 0.3%)
  • The IPO consisted entirely of existing shareholders selling, with no new shares, so sales by major shareholders at the time of listing (such as LY Corporation) could weigh on the shares

About the company

Runs the recipe video service Kurashiru and the savings app Rechalle, and earns money from advertising and from promotional support for retailers and food makers.

How it makes money

Its media business earns advertising revenue from cooking and other lifestyle content, while its shopping business uses apps such as Rechalle to help retailers and food and drink makers with sales promotion and attracting customers. It also has other businesses, such as the creator management agency LIVEwith. In the year to March 2026, media brought in 8.03 billion yen, shopping 6.03 billion yen and other businesses 2.94 billion yen.

Where growth is meant to come from

Growth is being led by the shopping business, which rose 85.7% in the year to March 2026 to 35.5% of total revenue. For the year to March 2027 the company forecasts revenue of 21.37 billion yen (up 25.7%) and net profit of 2.47 billion yen (up 0.3%).

Read about this company in Japanese →

Figures are taken from the offering documents and public sources, and are checked against two independent sources before publication. Nothing here is investment advice. Shares can and do open below their offer price.